Pattern Recognition, by Ian Sigalow
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Pattern Recognition, by Ian Sigalow

Pattern Recognition is a journal of thoughts and strategies on venture capital investments.


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Rockets, Data, and DMPs

Posted on February 23rd, 2014.

I am amazed at the recent ascent of RocketFuel, which has grown faster than any ad network I have ever seen. Budgets in the display media business are guarded by large agency holding companies, and agencies typically discourage clients from scaling this fast with a specific vendor. It looks like Rocketfuel has found a way […]

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A New State Of The Union

Posted on January 31st, 2014.

Welcome to my first political-themed blog post (with a mix of social science): Every election cycle, research firms contact voters and ask questions like “How important is reforming Medicare and Social Security?” or “How important is reducing greenhouse gas emissions by 80% over the next 20 years?” I get these forms in the mail too, […]

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Just A Little Bit of History Repeating

Posted on December 18th, 2013.

As we approach the end of 2013 I am feeling a little anxious.  If you are a gambler you might know the feeling, it is the same sense you get during a good run.  The dice are hot and the numbers keep coming.  Like a good sport you keep pressing.  But at some point you […]

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Hello Walled Garden

Posted on November 25th, 2013.

When Twitter upgraded their mobile application this year, to a version called “New, New Twitter”, there was one significant change.  When I clicked on a link, rather than open my Chrome browser to load the web page, Twitter loaded a built-in browser.  This made a seamless transition between Twitter and the web, without ever leaving […]

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The VC And The Art World

Posted on November 15th, 2013.

In 2010, while the financial crisis was still unwinding, I traveled down to Tampa with my wife to visit her family.  On a back road not far from our hotel was a recently built housing complex.  These were beautiful, low-rise brick buildings, with landscaped lawns and tile roofs that reminded me of Florence. The sign […]

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The Unicorn Effect

Posted on November 3rd, 2013.

[Title borrowed from Aileen Lee’s essay “Welcome to the Unicorn Club.” It is worth a read.] [Editors Note:  I don’t know the guy in this photo.] This past February we flew the entire Greycroft team to Utah for a ski weekend, which doubled as our firm-wide offsite.  In addition to the usual stuff, every partner had […]

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Winner Take All

Posted on October 17th, 2013.

I recently realized that I have given a lot of entrepreneurs bad advice when it comes to software sales.  Unfortunately I have been doing it for many years as an investor. I used to think that the goal of a Series A software investor was to build a great team, build a great product, and […]

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The Second Generation of Social Media Marketing

Posted on September 20th, 2013.

Five years ago, in a three floor walk-up above an Indian restaurant, the team at Buddy Media unveiled the first social media management system.  I remember the board meeting like it was yesterday.  For the first time, someone could create a Facebook page without using Facebook’s obscure, in-house programming language.  This would be a huge […]

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Top 10 CMO Mistakes: Site Search

Posted on September 8th, 2013.

We have all done it – you visit a website and start looking for information, but quickly get frustrated because what you want is not on the home page.  Next you try site search, which takes you to a landing page filled with blue, indecipherable links.  Out of frustration you click on the back button […]

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Top 10 CMO Mistakes: Online Video

Posted on September 5th, 2013.

Later this month I am speaking at AdWeek with my friend Shelley Zalis on the topic “Top 10 Mistakes that CMOs Make.”  Leading up to AdWeek I am going to publish a handful of items for friends who can’t make the conference. This post is about online video, and specifically YouTube.  As a consumer I […]